Sylvester, who also assumes the title of executive vice president, has held a number of buyer roles at Target since 2009, most recently serving as senior vice president of merchandising for home products. In her previous role, which she assumed in March 2019, Sylvester “increased the product category’s digital penetration to a leading position within the company and consistently drove strong sales and market share gains,” according to the retail giant.

As CMO, Sylvester will be responsible for “deepening affinity for the Target brand across all platforms,” as well as expanding Target’s loyalty program and in-house media company.